I'm not Ikhider, but in my humble opinion...
"the force" would be software systems & networks people use. Perhaps even the
world wide web itself.
"the dark side" would be companies that find new and innovative ways to
restrict people, repeatedly charge money for something users could already
do, and profit from selling user data/patent trolling.
That said, I don't think it is helpful to divide users. If you tell people
they're bad for making a choice instead of explaining why it hurts them and
suggest alternatives, they're not going to listen to you.
While in principle I like the idea of being a jedi, staying single the rest
of my life doesn't sound quite so fun... :D