For the first time since the Oscars came to television in 1953, the Academy will allow the studios to run ads during the telecast for summer (and further) releases, as long as the film is not opening until the end of April or is not a sequel or prequel to any nominated film this year, with only one spot per distributor (and only one movie spot per commercial break), the spot must be having its first showing on the Oscarcast (which presumably includes online), cannot use the words "Oscar" or "Academy Award" and can only be for one film, not a slate of films:
http://www.variety.com/article/VR1117993650.html?categoryId=13&cs=1&nid=2854 The rule banning studio ads was made as proof that the Oscars were not being influenced by studio money (how much you want to believe that is up to you). The move could also be considered as a response to the Oscarcast's falling ratings and a strong belief that mass appeal popcorn movies should have a guaranteed place on the program when, as has happened often in recent years, the nominated slate is heavy on indie/studio specialty label titles. --~--~---------~--~----~------------~-------~--~----~ Like TV only smarter. You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
