On Thu, Oct 9, 2008 at 5:30 PM, Mark J. <[EMAIL PROTECTED]> wrote: > > For the first time since the Oscars came to television in 1953, the > Academy will allow the studios to run ads during the telecast for > summer (and further) releases, as long as the film is not opening > until the end of April or is not a sequel or prequel to any nominated > film this year, with only one spot per distributor (and only one movie > spot per commercial break), the spot must be having its first showing > on the Oscarcast (which presumably includes online), cannot use the > words "Oscar" or "Academy Award" and can only be for one film, not a > slate of films: > > http://www.variety.com/article/VR1117993650.html?categoryId=13&cs=1&nid=2854 > > The rule banning studio ads was made as proof that the Oscars were not > being influenced by studio money (how much you want to believe that is > up to you). The move could also be considered as a response to the > Oscarcast's falling ratings and a strong belief that mass appeal > popcorn movies should have a guaranteed place on the program when, as > has happened often in recent years, the nominated slate is heavy on > indie/studio specialty label titles.
I see a lot of sense in this. The Super Bowl is known for its commercials, so the Oscarcast could also get a reputation for being the destination for high-budget commercials for summer movies. The studios can build up a buzz for first looks at summer tentpoles and movie fans not inclined to watch the show for winners from obscure movies will watch for the commercials. Tom W --~--~---------~--~----~------------~-------~--~----~ Like TV only smarter. You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
