Following other Tribune-owned stations, CW affil WPIX in NY is dropping the "CW11" branding and returning to its "11" logo from the days before The WB and The CW by the end of the year:
http://www.nydailynews.com/entertainment/tv/2008/10/28/2008-10-28_ch_11_drops_cw_tag_and_goes_back_to_wpix.html The Trib company line all along has been that the CW audience and the local news audience are not one and the same and that a "CW____" branding is not that beneficial to the news product, but there is a strong feeling around that Sam Zell and Randy Michaels want out of CW affiliation ASAP, despite the modest gains made by "90210" and "Gossip Girl"--and the immense failure so far of the Sunday night prime time brokering to Trib-backed Media Rights Capital has probably not made Zell and Michaels well-loved figures in Dawn Ostroff's office. --~--~---------~--~----~------------~-------~--~----~ Like TV only smarter. You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
