WNUW in Philadelphia, which recently flipped from smoooooooooth
jaaaaazzzzzz to "Now 97.5, a Younger Approach to Today's Soft Rock,"
decided that people were too busy celebrating the Phils' World Series
win to notice and went to all-Christmas music yesterday, the second
station to go all-Christmas before Nov. 1, after WMVN St. Louis:

http://www.philly.com/philly/blogs/the-insider/33583764.html

Looks like they're trying to play chicken with format competitor B101,
the usual all-Christmas suspect in Philly (and one of the few locally-
owned non-chain major radio stations in a major market--NUW's owned by
Greater Media).  Right now, B101's web site is showing an online
"Christmas Music Poll," but no countdown clock to the change like a
lot of the traditional all-Christmas stations have on their sites.
Meanwhile, Tom Taylor of Radio-Info reports that in New York oldies
station WCBS-FM seems to be engaged with a taunting game to try to
make WLTW "Lite FM" go all-Christmas with a "Santa Song of the Day"
contest, although they haven't gone totally all-Christmas--yet.  Lite
is responding with *their* "Santa Song of the Day" contest and an
online Christmas music stream, but has also resisted taking the
plunge--yet.  (They don't have a countdown clock up, as well.)
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