AMERICAS NEXT TOP MODEL STRUTS INTO WALMART First Branded Line Based On Hit Reality Series In Select Stores Now
NEW YORK, December 3, 2008 -- CBS Consumer Products, a division of CBS Entertainment, announced today that it has launched an exclusive clothing and accessories line at Walmart Stores, Inc., based on the global television sensation -- America's Next Top Model (ANTM). The original line introduces fashion-forward clothing, bags, hats, fragrances and room dcor designed for juniors and young women. The contemporary collections transcend the series, showing young women that you don't have to be on the catwalk to look hot. Walmart is supporting the new line with in-store signage and key positioning within its stores. First product is already in select Walmart stores now and available at walmart.com. "Walmart's America's Next Top Model collection makes fashion accessible to young women," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "It enables women to explore a world in which creativity and individuality are valued." --~--~---------~--~----~------------~-------~--~----~ Like TV only smarter. You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
