As creator and executive producer of "Saturday Night Live," Mr. Michaels also is concerned about the integrity of his long-running program, which regularly skewers Madison Avenue hyperbole with a steady barrage of parody ads. For that reason, he said, the Pepsi work could never run in the program itself. "It was very clear that it was a commercial, and I thought for our audience it was fun. I don't believe it compromised the integrity of 'MacGruber,'" he said.
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