On Sun, Feb 8, 2009 at 6:14 PM, Ben Scripps <[email protected]> wrote:
> > On Sun, Feb 8, 2009 at 5:16 PM, pedegars <[email protected]> wrote: > > > But mid-market stations that aren't media conglomerate- > > owned and feel that enough people in their market either have cable or > > might have already been coaxed into getting a converter box won't > > necessarily have the same compunction. It is those that I would guess > > would be the first to try to wiggle out of the four month extension. > > The good reason to stay analog: sweeps. There are two months of > sweeps between now and June 12. For mid- and small-markets (like > mine, in the high 110's), there tends to be much more rural territory, > unserved by cable. And while satellite penetration tends to be a bit > higher, it's not enough to really make an impact. There are lots and > lots of folk with rabbit ears/rooftop antennas/small towers in the > backyard. > > If you go digital, you have to get your viewers to come along with > you. Essentially, you're betting your ratings on everyone being > prepared. There's little payoff for being right, and two bad books > for being wrong. > But aren't people who are Nielsen families atypical in their awareness to television? Certainly they've been made aware of the switch. Or does Nielsen keep them in the dark to simulate the reality of the marketplace? > > -- > -- > Ben Scripps > [email protected] > > > > -- +++++++++++++++ Joe Coughlin Happy Accidents http://inturnaround.vox.com --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
