The second season of "Mad Men" made its UK debut last night on the digital channel BBC4, with all of the hype the series has received over here--and UK viewers, like most U.S. viewers, responded with a yawn. Among the "multichannel" shows that beat it in its 10 p.m. counterprogramming to BBC1 and ITV's flagship newscasts: ITV3's "Ladies of Letters," a sitcom starring Maureen Lipman in a role originated on BBC Radio 4 by Patricia "Hyacinth Bouquet" Routledge (and greeted by some as the return of shows featuring characters out of the 18-34 demo, even if on a digital channel), a rerun of the movie "Red Dragon" on ITV2 and sister BBC3's repurpose of the "EastEnders" episode that aired on The One earlier in the evening:
http://www.guardian.co.uk/media/2009/feb/11/tv-ratings-mad-men Of course, the Beeb had to have lower expectations for ratings compared to being on The One or even BBC2, with the series being on their "cultural" channel (and I'm sure the highbrow don't define "culture" as an American drama series about advertising in the 60s), but I do think they expected more than 242,000 homes to check it out, especially when a few more homes than that watched the series premiere last year. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
