HBO's Asia division is renaming Cinemax in those territories "Max" to
play up an emphasis on male demos ("True Blood" and "Generation Kill"
airs on Max there instead of the mainline HBO)--will HBO do the same
in the U.S. in an attempt to get rid of the "Skinemax" soft core porn
reputation and bring original programming back to the all-movie
channel similar to the old "Comedy Experiment" and "Sessions"
franchises?:http://www.brandrepublic.asia/Media/Mediaarticle/2009_03/Cinemax-re-brands-for-stronger-male-connection/34855 For the record, Cinemax's flanker channels all have the "Max" name in them (MoreMax, ActionMax, etc.) --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
