On Mar 23, 2009, at 4:50 PM, Mark J. wrote:

>
> HBO's Asia division is renaming Cinemax in those territories "Max" to
> play up an emphasis on male demos ("True Blood" and "Generation Kill"
> airs on Max there instead of the mainline HBO)--will HBO do the same
> in the U.S. in an attempt to get rid of the "Skinemax" soft core porn
> reputation and bring original programming back to the all-movie
> channel similar to the old "Comedy Experiment" and "Sessions"
> franchises?:

Back in my youth when I worked in cable, our MSO received a brochure  
for a new pay channel with a logo that looked like "CinemaX". Because  
of that, and the fact that the brochure wasn't exactly chock full of  
information, we decided it must be a new pron channel. Of course, that  
turned out not to be true. The soft core stuff happened much later.

Melissa N.

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