On Fri, May 8, 2009 at 4:32 PM, Karla Robinson <[email protected]> wrote: > > Sweeps ratings are collected in the local markets by a diary system, where > diaries are sent to households and the persons who live there are expected > to write down all the shows they watch, and who was watching them, for a > whole week. Then mail them back, supposedly on time. Then their > handwriting needs to be decoded and the data entered into a database. > Multiply that by the 200+ markets they collect sweeps diaries for, and you > get a sense of the scope of the enterprise. Last time I checked, Nielsen > tabulated something like 1.6 million diaries each sweep.
I saw a note in the local Pittsburgh media that the current sweeps period is the last one for the diary system. I don't know if that means diaries are out nationally or there's a slow roll out of people meters and that has come to Pittsburgh. Tom W --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
