On Thu, Jul 30, 2009 at 6:36 PM, Mark J. wrote: > > There was a blog page I saw earlier today that rightly said that MTV > Networks is losing their knack for keeping iconic logos going. The > trademark of all of their logos was that they could be reshaped to fit > whatever was needed and the Nick logo was the prime example (I lost > track of how many different ways the logo was presented in its glory > years, which is bemoaned by the people who are not their target > audience these days in YouTube comments). This to me was the charm of > the MTV Networks channels (and yes, you can say "charm" and "MTV" in > the same sentence) and the fact that they promoed like no one else.
Was it this piece on "Brand New" <http://www.underconsideration.com/brandnew/archives/mtv_international_goes_bare.php> (and quoting the book, Graphic Design, Referenced): <http://is.gd/1VN87> The new look can certainly be seen as more of a philosophical change than an actual redesign, since the design elements remain the same: MTV logo plus of-the-moment-cool imagery and animation around it. But as *CR* logo reports, the logo is now “sacred” according to MTV International’s Vicepresident of Creative. What has been fun about the MTV identity over the years has been the complete opposite, the lack of sacredness of a logo that without its creative skins is really not that great. We assume it’s great because of its association with a revolutionary brand — regardless of what you think of MTV’s programming at the moment — but if this logo had been introduced for the first time today, it would get butchered. Why does the * TV* not match the dimensional angle of the *M*? Why the thin strokes to define the dimension? Why the droopy *TV* treatment? Etc. -- Wesley McGee http://www.ambivi.com http://sterlingnorth.vox.com --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
