On Mon, Aug 3, 2009 at 9:12 AM, Pollak, Melissa F.<[email protected]> wrote: > I'm at the Joint Statistical Meetings and will soon be attending a session > on measuring TV viewship. > > Anyone have any questions they want asked? There's actually a presentation > on ESPN. > > I'll be at this computer for another few minutes. So, you've got to be fast > -- if you have a question -- I MAY be able to ask.
I am sorry I was not at my puter when you first posted this. I am interested in the state of the art in estimating a program's total viewership including DVR and online views, and if the number of alternate views are currently large enough to make a significant difference in the judgment of a show's success (e.g. John Ham and Kevin Pollock both made a point on the Chat Show a while back that even though the first time viewership on AMC for Mad Men was small, the number exploded when including DVR viewership). How likely is it that one day a program, even on a broadcast network, will have fewer first time viewers than it does DVR and online - and be considered a success? I am also interested in anything they have on dis aggregating viewership by ethnicity, gender and age - both in terms of which programs now have the largest discrepancies in those groups, but also how confident they are in the reliability of their sample size for making this finer grained analysis? I am particularly interested if they think they really do a good job in getting an adequate, random and representative sample of ethnic minorities in the Nielsen samples. But really, I would be interested in anything you can report back from the session, and I hope you have time to give us one. Thanks! --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
