On Wed, Sep 23, 2009 at 5:48 PM, Bob in Jersey <[email protected]> wrote: > > THR...their editor Elizabeth Guider moderated the panel in question: > "With just a 1.5 rating, "The Jay Leno Show" could make $300 million a > year for NBC -- and probably spark other networks to follow suit. > > That was the judgment of [William Morris Endeavor] head of nonscripted > John Ferriter, speaking Tuesday on a Producers Caucus panel at the > Beverly Hills Hotel. Other panelists, including USA Networks' Jeff > Wachtel and Lionsgate's Kevin Beggs, concurred that NBC's move was > gutsy and that in any case the Peacock almost certainly would continue > to declare victory -- often and loudly -- with regard to replacing > five scripted hours a week with 'Leno.'" > > http://www.hollywoodreporter.com/hr/content_display/television/news/e3ic1a340c9e2d852e5c71c767e50baa19c
Another Mad Man quoted on Forbes says: "I wouldn't be surprised if 'The Jay Leno Show' became one of the most profitable shows on the NBC schedule in prime time," http://www.forbes.com/feeds/reuters/2009/09/13/2009-09-13T120027Z_01_N12468964_RTRIDST_0_TELEVISION-LENO-ANALYSIS-PIX.html A couple of commentators have been asking for a more detailed breakdown of the cost of a 30" ad on Leno, total ad revenue per episode, and total cost per episode to try find some way to valiidat the 300M claim. I would like to see that too. I think that at 1.5 rating 300M might be a little bit of an over-estimate, but since Leno fell to a rating of 1.8 last night, on only his 6th show, even 1.5 might end up pushing things. I still think the show will be a profit center for NBC, and make more profit than they would have gotten from 5 10:00 shows, but then at this rate it might turn out that NBC can make more profit by putting on info-mercials. But even if they would make more profit they probably wouldnt do that, because eventually the value of the NBC brand depends critically on the overall quality of its programming. Stripping info-mericials would make NBC a joke as a network, and ultimately detract from its value in other areas (morning, late night, sports, news). A time may come when the Jay Leno Show has more in common with an info-merical than it does with network entertainment programming. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
