Think of it this way, Kevin: A lot of that $1 billion goes toward persuading your fellow citizens to participate in Nielsen's surveys. You have no idea how much effort it takes to get people to cooperate.
Also, although I'm not sure what fraction of the population is college kids, I wouldn't call them a "primary age demographic" -- and college kids are now included in Nielsen surveys. I suspect that if we could really know, we'd discover that Nielsen numbers have really been quite good in measuring TV viewership. -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Kevin M. Sent: Thursday, October 01, 2009 11:56 AM To: [email protected] Subject: [TV orNotTV] Nielsens This is a great microcosm for society. Despite being inefficient, unreliable, and unverifiable, Nielsen continues to be the dominating force in media ratings, to the tune of over $1 billion annually. They don't factor in new media (the internet), they don't accurately track the primary age demographic (college kids), but they continue to be used to gauge ratings. http://news.yahoo.com/s/nm/20091001/media_nm/us_media_ratings_9 http://en-us.nielsen.com/tab/measurement/tv_research -- Kevin M. (RPCV) --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
