On Wed, Oct 28, 2009 at 09:56, Kevin M. <[email protected]> wrote:
> Related to this, I still maintain Fox won't be a full-fledged network
> until they program three hours of prime time a night (along with an
> early evening national newscast)

The "news at 10 on Fox" concept is too ingrained in viewers' minds and
too profitable for affiliates. If I was running Fox and looking to add
programming, I'd put it at 11:00, promote it as an extension of prime
time, and offer the affiliates without local news operations a re-air
of the Fox Report so that I can promote 10-11 as "news" on a
network-wide basis. I think some competition for the local news and
sitcom reruns roadblock at 11 would do pretty well. I don't see two
half-hours working, but a full hour would take a big bite out of both
local news and late night. Something different like 45 minutes might
work, too. It would give you a hook to promote and serve as a
DVR-killer for the 11:35 programs.
-- 
David J. Lynch
[email protected]

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