On Sat, Jan 16, 2010 at 5:25 PM, Bob in Jersey <[email protected]>wrote:
> In favor of more original fare on Tuesdays and Wednesdays at 10. > > Their thinking: would-be viewers are either doing NotTV stuff, or > catching up on their DVR'ed shows. > > Bonnie Hammer speaks from personal experience. > > http://news.yahoo.com/s/ap/20100116/ap_en_tv/tv_usa_new_nights > I might have a little different understanding of the thinking here as described in the reports, or this may be what you mean in the above. USA ran their new shows on Fridays originally for the reasons you give - the networks put on lite competition because more folks are out and about, and DVR catch-up, so they (rightly) judged they could make deep in-roads by putting on high quality dramas that were as good or better than network fare. The move away from Friday to T & W represents a change from this strategy - and is something of a relatively high risk-high reward for them. They are putting their new dramas in the slots they used to run network reruns in, and are basically attempting to compete against the big boys at 10:00 against the strongest the big boys have to offer (which will now include Parenthood and SVU on NBC). This reward is that if they are successful they will be seen as a 5th, first run, scripted entertainment network (perhaps in some ways more successful at this than big sister NBC itself). The risk is that they are leaving the sheltered environment in which these shows have been successful, and may wind up hurting themselves on three different nights. So, USA is not moving away from Friday night because of the liabilities of weekend activities and DVR archives - these are the factors that they have been exploiting for their success. They are leaving this protected harbor to try to compete with the big boys.
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