(but who made more money?) Jeff
OLYMPICS BEATS IDOL Head to Head: Olympics 30.1 Million, Idol 18.4 Million 29.4 Million Watched NBC Last Night, Nearly 12 Million More Than First Wednesday of 2006 Winter Games VANCOUVER - February 18, 2010 - The Olympics on NBC last night broke American Idol’s six-year unbeaten streak (since 2004). When going head-to-head against Idol (9-10 p.m.), the Olympics drew nearly 12 million more viewers (30.1 million vs. 18.4 million) for an advantage of 64 percent. Head-to-head (9-10 p.m.), the Olympics out-rated Idol by 63 percent (17.0 vs. 10.4) among households and 30 percent among Adults 18-49 (9.0 vs. 6.9) based on data provided today by Nielsen Media Research. On the night (8-11:17 p.m.), NBC’s Olympic broadcast - featuring the greatest single day in Winter Olympics history as Team USA captured six medals - drew an average audience of 29.4 million, more than 11 million more than the first Wednesday of the 2006 Winter Games (17.9 million), and a household rating of 16.7/27, up 48 percent from the comparable day at the 2006 Winter Games (11.3/18). Some Additional Highlights: · First time that Idol was defeated in P2+ (average viewership) and Adults18-49 since May 17, 2004. · First time Idol has been defeated among households since April 15, 2004. · On the comparable Wednesday night at the 2006 Winter Games when going head-to-head (8-9 p.m.) Idol more than doubled the average audience of the Olympics (28.9 million to 14.3 million), out-rated the Olympics by 7.4 rating points (16.5 vs. 9.1 among households) and nearly tripled the Olympic delivery in the Adults 18-49 demo (12.0 vs. 4.1). · Last night, the Olympics out-rated American Idol in 53 of 55 metered markets. By comparison, on the first Wednesday of the 2006 Winter Games, when going head-to-head, the Olympics only out-rated Idol in five of 55 markets. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
