I blame Ellen. Come back, Paula! All is forgiven! On Feb 19, 10:59 am, Tom Wolper <[email protected]> wrote: > On Fri, Feb 19, 2010 at 1:24 PM, jeffrey marousek > > <[email protected]> wrote: > > (but who made more money?) > > > On the night (8-11:17 p.m.), NBC’s Olympic broadcast - featuring the > > greatest single day in Winter Olympics history as Team USA captured > > six medals - > > 30 years later people still remember the day the US hockey team beat > the Soviets and there were even a couple of movies made about it. In > 30 years, will anybody remember what happened this past Wednesday? > > > > > · On the comparable Wednesday night at the 2006 Winter Games when > > going head-to-head (8-9 p.m.) Idol more than doubled the average > > audience of the Olympics (28.9 million to 14.3 million), out-rated the > > Olympics by 7.4 rating points (16.5 vs. 9.1 among households) and > > nearly tripled the Olympic delivery in the Adults 18-49 demo (12.0 vs. > > 4.1). > > Triple the ratings in the demo means a lot. It might even mean that > Idol is trending towards an older audience and that's not good news > for Idol fans. > > Tom
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