It's a false capitalization. Back in the TV listings days, Aaron made
it quite clear to me that Fox was a name, not an abbreviation, and so
should not be FOX. Not counting the logo at the top, Fox's Web page
does not use all caps. But people are accustomed to ABC, NBC, CBS,
etc., so they follow their habit. It's like when folks waiting for
elevators press the button repeatedly, even though that no longer
serves any purpose, as elevators don't have operators and bells
anymore. Learned behavior. But I digress.

jd



On Tue, Apr 6, 2010 at 2:43 AM, Dave Sikula <[email protected]> wrote:
> On Apr 5, 4:46 pm, Trevor Trevor <[email protected]> wrote:
>> FOX disowns 'Sons of Tucson'
>
> This has nothing to do with the item, but is a question about why
> people use all caps to spell "Fox." The other nets' names are
> initialisms, at least, but why Fox? Do they use that officially, and
> if so, why doesn't it carry over to the movie studio?
>
> Just wondering,
> Dave Sikula
>
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