While Time Inc. will continue to manage the editorial content,
Turner/Time Warner will manage incorporating their current Internet
properties (like NBA.com and NASCAR.com) into a broader site to go
after ESPN.com.

Interesting item at the bottom of the article: "For example, when
Turner's CNN passed on doing its yearly documentary feature to
introduce the Sports Illustrated swimsuit issue, [Time Warner Chief
Executive Jeff] Mr. Bewkes pressed executives on why, according to
people familiar with the matter. Instead, NBC Universal's CNBC channel
produced a business documentary about the swimsuit issue."

WSJ.com: http://sn.im/za00e

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