http://www.variety.com/article/VR1118022405.html?categoryId=2522&cs=1
Days of our archives
Triage helps save shows most at risk
By DIANE GARRETT

Armies of robots won't save our television heritage from ruin.

The race to preserve vintage TV has come down to man vs. machine.
Robotic input systems have reduced the transfer costs, but there
simply isn't enough life left in the old machines to handle all the
videotape that needs to be converted. So the question now is what to
save.

There are already large gaps in the smallscreen legacy. Many early
news, sports and gameshows weren't preserved because they were
considered old news after they aired, with no secondary potential.
Other pivotal televised moments are missing: Early installments of
"The Texaco Star Theater" with Milton Berle (which bowed in 1948) are
considered lost. Same goes for early "The Tonight Show" airings with
Jack Paar and Johnny Carson, and the first two Super Bowls.

Studios and networks regularly assess their archives to determine what
needs triage as they complete their ongoing digitization process.
Nonprofit preservation organizations, meanwhile, are doing their best
to prevent orphaned shows from falling through the cracks.

Karen Herman, director of the Television Academy Foundation's Archive
of American Television, considers the next 10 years crucial to
preservation. Vintage TV not saved in that period will likely be lost,
she says.

"We can't save it all -- we know that," says Media Matters CEO Jim
Lindner, an evangelist for preservation ever since he witnessed
firsthand in 1990 how much videotape copies of Andy Warhol films had
already degraded.

A self-described "geek before being a geek was cool," Lindner started
a company that transferred video-tape manually in 1992 and eventually
developed a robotic system used by the Library of Congress; he also
has worked with NBC News, Children's Television Workshop and the
National Archives. Pleased with the progress certain organizations
have made, he's nonetheless frustrated that others didn't do more when
they had time on their side.

"It's an urgent situation, and there's always something else to spend
money on," says Lindner, a consultant for Front Porch Digital who
spends a portion of each year in Nova Scotia. "Now they've got to
figure out who's going to give them a life raft. It's not just that
the ship is tilting -- there's a lot of water in the boat."

The earliest TV broadcasts weren't recorded on any media, just beamed
into the airwaves. Networks began recording them on kinoscope so they
could ship the tape west for later viewing. A number of videotape
formats followed: 2-inch videotape, and then 1-inch and 3/4-inch
videotape, and so on. To make matters more complicated, certain tapes
could be played on certain players only; Europe had it own standards.

Early on, videotape was expensive so, to cut costs, networks would
reuse it as long as possible before tossing it away. Or they threw it
out to clear space in their studios. Archiving shows for future
monetary gain wasn't part of the equation back then.

"The first year of Johnny Carson was dropped into the Hudson River
because there wasn't space for it," Herman points out.

"Certainly there are large gaps," says Ron Simon, television and radio
curator for the Paley Center for Media, who says there is a pretty
good record of primetime programming, but "nightly news programs were
not saved as assiduously as we would have liked." Most surviving civil
rights footage comes from newsreels, for example, and there's scant
footage of Vietnam. As for sports? "Not systematically saved until the
early '70s."

The move toward filming TV shows in 35mm became more popular as more B-
movie directors migrated to TV and this helped create a legacy for
them. The UCLA Film & TV Archive recently received a large collection
from the Ozzie and Harriet Nelson family in 35mm, says the org's
director, Jan-Christopher Horak.

Networks and studios have since become savvy about the value of
maintaining a viable library. They store archive copies of TV and film
in various secure locations, including former limestone mines and salt
mines, and are digitizing existing libraries.

Warner Bros., for example, has had a preservation and restoration
organization for well over a decade, and is in the middle of
formulating a companywide digital strategy. According to Darcy
Antonellis, president of Warner Bros.' technical operations, the
studio is digitizing its library in stages, with priority given to
particularly marketable assets and those in need of immediate care.
The latter are placed in "triage lane."

For instance, Warners fast-tracked the 1950s series "77 Sunset Strip"
and the '60s Efrem Zimbalist Jr. starrer "The FBI" as assets that
quickly needed preservation to avoid deterioration of the originals.

The studio's policy is to make copies of assets at the highest-
resolution possible off the native format. That way, it'll have the
best material possible should it revisit the show as technology
evolves. There have already been a number of digital formats.

Antonellis says the studio takes great care -- and spends tens of
millions of dollars -- on preservation, because it is so important to
its future.

"We can't haphazardly transfer what are really the most important
assets the studio has," Antonellis says.

NBC News likewise takes great care to properly tag archival programs
as it digitizes them. The network has also launched an effort, called
Project Little Falls, to convert programming to high-def. During the
five-year effort, 250,000 hours, representing roughly 25% of the NBC
News archives, will be converted, with priority given to "The Nightly
News" and "The Today Show" as well as marquee clips of Martin Luther
King's "I Have a Dream" speech and the Kennedys.

According to Mel Weidner, NBC VP of content and media management, the
network's news archive dates back to the late 1940s and includes
footage of the civil rights movement and Vietnam War.

"From the '70s through now, we have complete records of all aired
shows," he says.

Project Little Falls, he says, will help the company monetize the
archive and provide better news coverage. Its cost: $1.6 million per
year, with half going to labor and half in capital costs.

"Having the ability to access archives on an almost immediate basis
would enhance sales," Weidner says. "The archive sales team certainly
has a seat at the table."

Preserving older TV programming for the digital age certainly isn't
cheap. The Paley Center has a library of 150,000 programs, and a mere
15,000 of them are digitized.

"It's very time-consuming and it is expensive," says Simon, adding,
"We do get grants for it."

The cost becomes especially problematic for so-called orphaned
programming. Vintage shows have a much better chance of being
preserved if someone stands to gain from their preservation.

This is where nonprofit orgs come in.

UCLA spent a year preserving "The Goldbergs" after Cherney Berg, son
of creator Gertrude Berg, donated episodes of the pioneering show
about Jewish family life to the archive. The archives acquired the
missing episodes from private collectors and CBS, the network that
yanked it from the air in 1951 amid accusations that co-star Philip
Loeb was a Communist.

"It's a historically important show," says Pauline Stakelon, digital
media and copyright strategist for the archive. "We thought it was
really important to put out."

She spent a full day to a day and a half cleaning up each episode
saved on kinoscope reels, taking care to retain the flavor of the
original recording. Shout Factory released the collection, the biggest
restoration project ever for UCLA, on disc in March.

The org also is working with "Honeymooners" producers to restore
"lost" episodes. Horak says he would love to see other programs
revived, such as "The U.S. Steel Hour," but rights issues are holding
them back. (There are more than 300,000 shows in the UCLA archive,
including Emmy kudocasts.)

The TV Academy Foundation also has collaborated on DVD releases of
"What Makes Sammy Run" and "Leonard Bernstein: Omnibus" with E1
Entertainment. Its main focus, however, is on providing context to
shows through interviews. Stakelon is working with archives such as
UCLA to gain online access to clips that accompany interviews.

"Preservation's been great the last 10 years," says Herman, who
credits the Internet for helping collectors find each other online.

"A lot of stuff we thought was lost, we now have, thanks to the
Internet," she says, citing "Mary Kay and Johnny," which became
television's first primetime sitcom in 1947.

Other shows considered lost keep popping up as relatives discover
them. That's one reason why the Paley Center devotes a section of its
site to its most wanted.

"Things do turn up at estate sales," Simon says. "You'd be surprised."

Meanwhile, the networks and studios keep churning out new shows to
join older programs in their archives -- and finding new digital
platforms to try and monetize them. It's a challenge for even the most
dedicated to keep up.

"It's impossible to collect everything," says Simon, citing the
growing volume of online programming in addition to the expanding
cable universe.

"In some ways it's gotten better. In other ways it's gotten a lot
worse," Lindner says. "The window is fast closing."


Contact the Variety newsroom at [email protected].

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