That's about it, P. Starting with her regular chicanery on C-Ferg's
show over the past few years, she'd been solidifying her persona as a
randy, savvy, uber-hip elder. The rest played out as you said.

On Aug 22, 9:23 am, PGage <[email protected]> wrote:
> On Sun, Aug 22, 2010 at 8:56 AM, Kevin M. <[email protected]> wrote:
> > ... for her SNL appearance, announced during the creative arts ceremony
>
> >http://news.yahoo.com/s/nm/20100822/media_nm/us_emmys
>
> > I dispute the sentence in the article which states, "White has enjoyed
> > a remarkable career resurrection, kick-started last year by her role
> > as a sprightly grandmother in the Sandra Bullock comedy 'The
> > Proposal.'" Like it or lump it, Facebook made White take centerstage
> > again. Her resurgence has nothing to do with a Sandra Bullock comedy.
>
> I am going to have to side with the yahoo article here. The Facebook
> campaign added some juice, but she was clearly jump-started by the Bullock
> film (The Proposal, which came out in June of 2009). My wife made me see the
> Bullock film, and I recall how the only thing that made it remotely bearable
> was Betty White. It is really very bad - worse even than the typical example
> of its kind, but it grossed almost 200 million on 2009 in the US alone (and
> kicked "The Hangover" - which was an incredibly popular film with the
> 20-somethings) out of first place when it came out, and was popular on DVD.
> Lots of young people (young girls, no doubt often dragging their young
> boyfriends along) saw The Proposal, and probably had their first
> introduction to BW there. That planted the seeds for her resurgence, which
> were then hyper-fertilized by her Super Bowl commercial. The Facebook
> campaign was simply the flowering of these events (supplemented by other
> lower profile work she was doing on late night tv shows).

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