On Tue, Aug 31, 2010 at 3:39 PM, Bob in Jersey <[email protected]> wrote:
> THR: Sounds like the four bigs want to revive the CableACEs, where
> categories of programming primarily on cable/satellite would get a
> separate program...
>
> http://ow.ly/2xwlt

The article missed one important fact: the TV contract with the
networks ended after the broadcast. The previous contract was in 2002
and the networks overpaid when HBO made a bid. Since the networks use
the awards to raise awareness of the upcoming season, putting the show
on cable (especially premium cable) defeats that purpose.

HBO isn't interested in bidding for the Emmys now so the broadcast
networks are going to lower the amount they're willing to pay by a
lot. What it looks like from the article is that the ATAS wants to air
multiple award shows in order to make up revenue and the networks are
trying to figure out how to segregate the award shows so that they
won't be promoting cable shows on the networks' awards broadcast.

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