http://consumerist.com/2010/09/spike-tv-home-of-the-10-minute-commercial-breaks.html
Excerpt: How long can a cable channel run commercials before viewers forget what they were watching and -- literally -- tune out? That's the question that the folks at Spike TV appear to be tacitly asking their audience, as it stretches the length of some of its commercial breaks well past existing standards -- some to as long as 10 minutes. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
