On Tue, Sep 14, 2010 at 5:51 PM, Ben Scripps <[email protected]> wrote:
> On Tue, Sep 14, 2010 at 10:02 AM, Adam Bowie <[email protected]> wrote:
>>
>> I'm still getting over the fact that CBS abandoned coverage of the
>> Men's Final of the US Open in place of its all-rerun schedule on
>> Monday evening leaving coverage to ESPN2.
>
> FWIW...Delaware, Maryland, Massachusetts, New Hampshire, New York, Rhode
> Island and Wisconsin are all holding primary elections today.  Which means
> Monday was the last big election advertising day for local affiliates in
> those states.  (Wiki lists 17 affiliates licensed to those states; that
> doesn't count Delaware and New Hampshire, which have no CBS affiliates, but
> are surely served by someone running spots.)  I'm sure stations were
> screaming bloody murder at their affiliate reps all day long; taking away
> two and a half hours of local programming (and, more to the point, very
> lucrative local advertising) for a sporting event which, in all honesty, is
> not enormously popular in the U.S. is a pretty big deal, at least from an
> affiliate standpoint.
>

Fair points. But in which case, why is CBS even covering the event? If
it's not popular enough then perhaps it should be left to another
network, or ESPN. And it's not as though over-running until Monday is
unheard of given the failure of the USTA to put a roof over Flushing
Meadows.

CBS and the USTA should have started the game much earlier in the
afternoon - 1pm for example. There wouldn't have been a rain delay and
most people would have been happy. I note that baseball games seem to
regularly start much earlier - I can watch the Nationals play the
Braves live tomorrow in the UK at 5pm local time here (so midday in
Atlanta) on ESPN America - one of the UK ESPN channels.

To my mind, you either cover something properly, or you leave it to
someone who will cover it properly. You don't do half-hearted jobs.

I wonder what the USTA's reaction will be? While NFL's much more
popular, can you imagine their reaction if CBS or Fox didn't push back
their Sunday programming as I believe they regularly have to do when
games run long?

I just find it unfathomable from this side of the Atlantic.


Adam

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