On Sat, Oct 2, 2010 at 1:59 AM, JW <[email protected]> wrote: > Thanks to TVG for the Beckman post. > > > I read that this morning. Not too impressed with his analysis (if you can > > call it that). He seems to write something like this everytime Fox > cancels a > > show popular with some critics. He believes that approval from elite > critics > > actually hurts the ratings of shows with "regular" people. So I guess the > > failure is not the fault of Fox executives, but the elite critics whose > > praise caused a backlash in the heartland. > > My impression of what he said was less that critics' raves lead to > audience rejection than that critics' opinions are actually > irrelevant. It looks like their research says that ads with critics' > quotes don't work. >
I will give you three pieces of evidence that I believe support my view that Beckman was saying that critics raves hurt ratings. #1: He cites the well circulated tweet from another network executive after Lone Star was canceled: "Audience-1 Critics-0" #2: He writes: "We have evidence and data up the wazoo that critic's quotes don't matter and, in fact, are a turn-off to the audience ..." #3: As I noted last night, the TVBTN guys interpreted Beckman (or at least the tweet he was relying on) as arguing that critics raves hurt shows, and posted the study correlating metacritics scores and ratings. They found no correlation. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
