>> audience rejection than that critics' opinions are actually >> irrelevant. It looks like their research says that ads with critics' >> quotes don't work. > > I will give you three pieces of evidence that I believe support my view that > Beckman was saying that critics raves hurt ratings. > > #1: He cites the well circulated tweet from another network executive after > Lone Star was canceled: "Audience-1 Critics-0"
"Network executives actually start to believe the critic quotes..." I think it has a lot to do with people inside the industry looking at every possible scrap of information before the premieres, whether or not it's actually useful. > #2: He writes: "We have evidence and data up the wazoo that critic's quotes > don't matter and, in fact, are a turn-off to the audience ..." I think he's talking about ads, and it's not hard to imagine that when viewers in Maine see that the KC Star's critic likes a show, they don't rush to set their DVRs. > #3: As I noted last night, the TVBTN guys interpreted Beckman (or at least > the tweet he was relying on) as arguing that critics raves hurt shows, and > posted the study correlating metacritics scores and ratings. They found no > correlation. I find it hard to believe that the execs don't actually realize there's no correlation, and that they can't or won't point to shows where the critics were "right". -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
