He's now a big Twitter user and says all network execs should start using it.

http://mashable.com/2010/11/05/tv-executives-twitter/

One of my things I have to do in my job is to level set how the
population uses things and the idea that what you see in the digital
world does not necessarily equate to the general population. It's very
easy to forget that.

Joe Hass

-- 
TV or Not TV .... The Smartest (TV) People!
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