I got an email from my friends at Netflix today informing me that they were
raising the price of the Unlimited instant viewing, unlimited (but 1 out at
a time) disk plan from $8.99 to $9.99. They also rolled out a new plan -
unlimited instant viewing, no disk viewing - for $7.99.

I am not complaining, I think it is still a good deal and I am happy with
the service. They say this is because more and more subscribers want instant
viewing (I guess meaning that they have fewer subscribers to the multi disk
at a time plans, and have to spread their fixed costs for shipping disks
over a smaller base?).

What is interesting though is the report that the $2.00 spread between the
two instant viewing plans (one with access to disks, the other not) reflects
their shipping cost. Of course I suspect they have padded that a bit and are
making extra profit on the $9.99 plan, banking that most people would rather
pay the extra buck each month to be able to access the disks. But we would
need to know more information to tell.

The email references several times that instant viewing is becoming more and
more popular, so I hope all of this means that they realize their future is
in getting more of those disk only titles available for instant viewing.

-- 
TV or Not TV .... The Smartest (TV) People!
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