This just makes me feel old and curmudgeonly. I cannot yet bear
focusing on long-form video on my computer, and I don't want to give
up the commentaries and other "extras" that, to the best of my
knowledge, are not offered in Instant Viewing. Besides, I like getting
mail.

jd

On Mon, Nov 22, 2010 at 10:04 PM, PGage <[email protected]> wrote:
> I got an email from my friends at Netflix today informing me that they were
> raising the price of the Unlimited instant viewing, unlimited (but 1 out at
> a time) disk plan from $8.99 to $9.99. They also rolled out a new plan -
> unlimited instant viewing, no disk viewing - for $7.99.
>
> I am not complaining, I think it is still a good deal and I am happy with
> the service. They say this is because more and more subscribers want instant
> viewing (I guess meaning that they have fewer subscribers to the multi disk
> at a time plans, and have to spread their fixed costs for shipping disks
> over a smaller base?).
>
> What is interesting though is the report that the $2.00 spread between the
> two instant viewing plans (one with access to disks, the other not) reflects
> their shipping cost. Of course I suspect they have padded that a bit and are
> making extra profit on the $9.99 plan, banking that most people would rather
> pay the extra buck each month to be able to access the disks. But we would
> need to know more information to tell.
>
> The email references several times that instant viewing is becoming more and
> more popular, so I hope all of this means that they realize their future is
> in getting more of those disk only titles available for instant viewing.
>
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