On Sun, Apr 10, 2011 at 8:33 PM, Kevin M. <[email protected]> wrote:

> I find it odd that SiriusXM -- offering a bunch of channels for a flat
> fee -- results in a diverse channel lineup whereas the cable/satellite
> TV industry does the same thing with the exact opposite result. Yet
> cable TV prospers while satellite radio fails.
>
> http://www.tvornottv.net/2011/04/10/via-satellite/
>

I don't find this surprising. Perhaps one reason that you do is that you
keep referring to broadcast television/radio as "free" - but of course it is
not. The audience pays for the programing in the cost of goods and services
it buys, that advertise themselves on broadcast programs. That kind of
market-based model inevitably puts pressure towards homogenization, as each
channel is rewarded (and may only be able to survive) by attracting as large
an audience as possible.

Satellite radio is more diverse partly for the same reason that HBO
tolerates more diversity - the value of each channel is evaluated in terms
of its ability to increase unique subscribers to the larger package. A
relatively small audience can still be valuable if a large fraction of that
audience would be less likely to subscribe to the package without it.

Thus, I think your argument actually supports a model that I think you are
against, which is a very tightly bundled package. If "cable TV" really was
parallel with satellite radio, viewers would pay one flate rate and get
access to every channel (I am not familiar enough with SiriusXM - perhaps
they do have some premium levels that cost extra). If this were the case -
if every viewer had to pay, say, $80/month for cable, which gave them access
to hundreds of channels, then we would see the kind of narrow-casting that
was originally promised us.

Another model of course would be for cable television to be subsidized by
the taxpayers, not advertisers or subscribers. But then of course partisans
of various stripes would attempt to censor the content, so I guess that
won't work either.

-- 
TV or Not TV .... The Smartest (TV) People!
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