The new series of  The Apprentice just started a couple of weeks ago, and
still does pretty good figures. It's also still a non-celebrity show (the
celebrity versions have just been short-run charity things).

Interestingly, the previous run of The Apprentice was delayed because Lord
Alan Sugar takes the Labour whip, and since the regular scheduling
(April-Jun '10) would have covered the election period, the series was
delayed until after the election. The whole Trump business you've been
enduring would have meant, over here, that the series would have been yanked
immediately.

In the current iteration, the prize has changed from a £100,000 salaried job
to a £250,000 (value) investment into a joint venture. With any luck that
will shake out the disappointingly large percentage of "business" hopefuls
who's main interest seems to have been in the business of television. I must
admit that it's one of the few reality shows I watch even if it makes a
nonsense of business for the most part.

Sugar isn't quite the same as Trump. He's a self-made man in the Branson
style, but came to attention through a series of consumer electronics. He
does share with the Trump the fact that he's not as successful as he's
sometimes painted, although having recently sold his satellite box
manufacturing division to Murdoch, he's certainly not doing badly.



Adam

(And of course, that clip is from Mitchell and Webb. Get a flavour of Alan
Sugar from this selectively edited clip:
http://www.youtube.com/watch?v=Yxi6QDwQyLU)


On Thu, May 19, 2011 at 6:38 AM, David Bruggeman <[email protected]> wrote:

> Though the UK firer-in-chief is better respected for his business skills
> than Trump.
>
> http://youtu.be/3ss-59fi4nM
>
> David
>
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