> I find it inconceivable that NBC can continue to broadcast in the way they
> have in the past. Once upon a time it was a bit more difficult to find out
> results ahead of time. But with Twitter/Facebook/social media popping away,
> you can't keep anything secret.

The target audience was, as Mark mentions, female and not conventional
sports fans. Thus, they were unlikely to stumble across Olympic
results. It will be interesting to see if prime time continues to look
the same with NBC's avowed commitment to live coverage; they certainly
will retain some clout in event scheduling.

(I think they assumed conventional sports fans would tune in for many
years. If enough people like me found the prime time coverage
unwatchable, they may take advantage of the opportunity to refocus on
the sporting aspects of the Games, but that remains to be seen.)

-- 
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