IIRC, what began happening in Vancouver was that people in that target audience started complaining that other outlets were "revealing" the results (i.e., behaving like a normal news organization). The best part was that they were complaining to NBC.
You're right that they are unlikely to be hitting ESPN. But they are likely to be hitting their CBS affiliate or local newspaper, neither of which feels compelled to post spoiler alerts. I'd also say that this situation has effectively boiled down to four sports: figure skating, gymnastics, track/athletics, and swimming/diving. Most everything else is pushed live (NBCU learned that with the US hockey run last year). On Jun 8, 2011, at 1:50 AM, JW <[email protected]> wrote: >> I find it inconceivable that NBC can continue to broadcast in the way they >> have in the past. Once upon a time it was a bit more difficult to find out >> results ahead of time. But with Twitter/Facebook/social media popping away, >> you can't keep anything secret. > > The target audience was, as Mark mentions, female and not conventional > sports fans. Thus, they were unlikely to stumble across Olympic > results. It will be interesting to see if prime time continues to look > the same with NBC's avowed commitment to live coverage; they certainly > will retain some clout in event scheduling. > > (I think they assumed conventional sports fans would tune in for many > years. If enough people like me found the prime time coverage > unwatchable, they may take advantage of the opportunity to refocus on > the sporting aspects of the Games, but that remains to be seen.) > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
