To be honest, it's barely been used so far. You won't have seen any Coke bottles on the most recent series of the X-Factor for example, and the "This Morning" example is poor for the advertiser because it barely appears. And in the UK, The Apprentice (which always seems to have more product placement than any other show in history) is on the BBC and therefore has none at all!
Of course, if a UK broadcaster buys in a US drama with product placement, it gets broadcast without a murmur... Adam On Mon, Jun 20, 2011 at 4:00 PM, Mark J. <[email protected]> wrote: > After decades of banning product placement, the UK's regulators > relented and started allowing it in programming on the commercial > networks, with a "P" icon required to appear at the beginning and end > of programs that do it (the example in the Guardian blog post is on > ITV's long-running morning gabber "This Morning")--however, a new > survey says that the vast majority of the British public don't know > what the icon means--so much for protecting the public: > > > http://www.guardian.co.uk/media/2011/jun/20/product-placement-logo?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Fmedia%2Frss+%28Media%29 > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
