After decades of banning product placement, the UK's regulators relented and started allowing it in programming on the commercial networks, with a "P" icon required to appear at the beginning and end of programs that do it (the example in the Guardian blog post is on ITV's long-running morning gabber "This Morning")--however, a new survey says that the vast majority of the British public don't know what the icon means--so much for protecting the public:
http://www.guardian.co.uk/media/2011/jun/20/product-placement-logo?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Fmedia%2Frss+%28Media%29 -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
