On Mon, Jul 11, 2011 at 8:34 AM, Joe Coughlin <[email protected]>wrote:

> Thursday was never prohibited in the Sports Broadcasting Act. It was
> Saturday (which, I believe, was later extended to Friday, too), The NFL
> always could play on Thursdays. In fact, the first game of the season has
> been held on a Thursday for a few years now.
>

That is correct, as its result in federal law (see:
http://www.law.cornell.edu/uscode/html/uscode15/usc_sec_15_00001293----000-.htm)
is "The first sentence of section
1291<http://www.law.cornell.edu/uscode/html/uscode15/usc_sec_15_00001291----000-.html>of
this title shall not apply to any joint agreement described in such
section which permits the telecasting of all or a substantial part of any
professional football game on any Friday after six o’clock postmeridian or
on any Saturday during the period beginning on the second Friday in
September and ending on the second Saturday in December ")

If these extra Thursday games were to go on the NFL network I think they
would be asking for problems, at least given the current configuration, as
that would result in significantly fewer Americans having access to those
games, which might motivate congress to do something with Title 15 exemption
to anti-trust that the NFL would really not like. If they end up on a widely
available cable outlet they would probably be OK.

Putting that to the side, I think there is a terrible idea for the NFL in
the long run (though I guess they see it as a way to inject more revenue
into the system so they can spread it around and make a new deal with the
players less painful). The NFL works in part because of the rhythm of its
schedule. Millions of Americans organize their weeks around watching NFL
games - in a way they can not do for NBA, MLB or NHL. I like baseball
specifically because in the summer I can turn on my radio or tv in the
evening and almost always catch a game - but because of that, there are lots
of games, even of my team (Giants) that I miss. MLB games are not
appointment viewing. But the NFL is appointment viewing. The Monday Night
game was originally enough of an event to get the same treatment (though now
I think it is only the Sunday Night game that really gets that same
treatment from many fans). More games in the middle of the week dilutes the
product. Most of those are lesser games, so as not to screw Fox and CBS on
Sunday - but every week the NFL has a night of an undesirable game they are
encouraging viewers to no longer see the NFL as special. The first game of
the season on Thursday works specifically because they always pick desirable
match-ups that they could never maintain on a regular basis.

-- 
TV or Not TV .... The Smartest (TV) People!
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