On Tue, Jul 12, 2011 at 10:07 AM, Jason Carpio <[email protected]> wrote:

> So who called this?
>
> http://www.businessinsider.com/netflix-prices-2011-7
>

Right - this is the other shoe dropping.

In my initial post 2 days ago I had said that the service made financial
sense in my house at  $10/month, but probably would not at $20/month. To
keep what we usually have most of the year (steaming + 1 disc), it will now
cost us $16/month, so, like Louie De Palma, in one of the great Taxi
episodes, they seem to be looking for that price that is high enough to make
us go "Ouch!", but not so high that we won't go "eh, okay". For us they
probably missed it a little on the high side.

The good news for me is that existing customers can stay with their current
plans till September 1 - by then I will be ready to go back to the 1
disc/month plan. I will also have enough experience with the new cable
service to see if we would still use either disks or streaming. I suspect we
will go with the streaming only plan, which would actually represent a
$3/month savings for us. There is a possible unstated, but potentially
serious downside here: how many streams will we be able to get
simultaneously with the new stream only plan? Currently the number of
simultaneous streams Netflix guarantees is set by the number of disks you
are paying to have out at one time (e.g. 1 stream for 1 disc plans, 2
streams for 2 disc plans, etc). In practice, you can often get 2
simultaneous streams even on the 1 disc plan (we only had problems with this
at night, during what I assume are high volume times for Netflix). One
reason I went with the 3 disc plan this summer was to guarantee access to
three simultaneous streams (which we not infrequently use, with three kids
often in three different locations). It helped that Netflix gave us a credit
for one and a half months for a small problem, so this really only cost me
about $7.50 more for the whole summer). But if the new stream only option
only comes with 1 stream at a time, the value of the service will be very
much reduced for my household.

The good news for people like Jon is that apparently Netflix has decided to
ensure the viability of their mail-in program, which clearly was in danger
of being swallowed up by the costs and demand for streaming. I suspect that
also represents Netflix hedging against the possibility they may not be able
to compete with the bigger boys in bidding on access to online content, and
they still want to safeguard their core bread and butter.

One other point - it is (or at least has been) very easy to switch plans on
Netflix - you can do it online, 24/7, it takes effect immediately, and you
are only committed till the end of the monthly billing cycle. This means
that, for example, if you are on the steam only plan, but find yourself
wanting to view a couple of discs, you can just sign-up for a multi disc
plan for one month and get them. While this will now be more expensive,
given that you also have access to many other discs during the interval, it
will probably still be a more attractive option than the old practice of
renting 2 or 3 discs, or the new practice of paying for them on-demand from
a cable or satellite service. I believe the charge is pro-rated if you
change in the middle of the month. We did this when we wanted to watch
Sherlock over New Year's Eve and it worked great (in past years I probably
would have purchased those DVDs, which maybe would have been nice, but this
way was much cheaper, and I can always access them again easily as long as I
have Netflix).

-- 
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