On Sun, Sep 25, 2011 at 6:29 PM, Wesley McGee <[email protected]>wrote:
> Finally, good news for the beleaguered Netflix, they struck a deal with > Dreamworks Animation, beating out HBO to get first airing of their films. > > > http://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html > ? > I would say this is a down payment on exactly the kind of promise (or gamble) Netflix has been making over the summer. These are the kinds of content deals Netflix is going to have to make (and they will have to make more, and more expensive ones than this, going forward) if they are to thrive. It was in an attempt to give themselves as much cash as possible to pursue these deals that they did what they did to its customers. For now, more important than the actual content from DreamWorks, is the vote of confidence in Netflix and their model that this represents from a major player like Jeffrey Katzenberg. A few choice excerpts: "The Netflix accord, which analysts estimate is worth $30 million per picture to DreamWorks over an unspecified period of years, is billed by the companies as the first time a major Hollywood supplier has chosen Web streaming over pay television. It is also a bet by Jeffrey Katzenberg, the animation studio’s chief executive, that consumers in the near future will not distinguish between the two. “We are really starting to see a long-term road map of where the industry is headed,” Mr. Katzenberg said in an interview. “This is a game-changing deal.” (SNIP) Signaling support for Netflix, John Weiser, president of domestic distribution for Sony Pictures Television, called it an “important player and a great customer,” and said the two companies were “actively discussing producing original programming together.” Netflix is already spending $100 million to create a series called “House of Cards" and acquiring the American rights to overseas properties." -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
