On Sat, Nov 5, 2011 at 10:46 AM, Tom Wolper <[email protected]> wrote:
> On Sat, Nov 5, 2011 at 1:16 PM, Kevin M. <[email protected]> wrote:
>> I don't recall putting myself on an NBC.com mailing list, yet here we
>> are. I received the following email which I'll paste in its entirety
>> because... well... it just seems silly.
>
> I remember you used to report on filling out online surveys for NBC.
> They probably harvested your email address from that. I did a couple
> of surveys, but I didn't get added to the email list.

I use an old Hotmail account for surveys and online forms, etc. I use
this Gmail account exclusively for the message board (I had to after
Google mysteriously permanently banned my primary account from Google
Groups), yet NBC still tracked me down

> I don't think what NBC is doing is especially silly as long as they
> are giving some value to people who join their fan community.

That's the point. As I teach my students about online marketing, if
you aren't creating an active/engaged environment, don't bother with
an online presence. NBC's web division used to be cutting edge (anyone
remember Homicide: Second Unit?) and it drew people to their website.
But now they are welcoming viewers in November, six or seven weeks
after the start of the fall season... and their primary draw is a
series of chatroom discussions during a whopping four shows.


-- 
Kevin M. (RPCV)

-- 
TV or Not TV .... The Smartest (TV) People!
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