TV news is also ruled by images. Copy is written to go with images. So not only is the pushing the envelope comment a tease, it's a lead up to images that CBS undoubtedly provided. A much more valid criticism of TV news is that if there is no image to go with it, it ain't getting on the air.
On Mon, Nov 7, 2011 at 1:55 PM, Tom Wolper <[email protected]> wrote: > > > The TV news editor will not be invested at all in the content of the > story. What (s)he will be looking for is if the story is compelling. > and if it is controversial, so much the better. So you, the person > trying to get the story on the air, have to frame the story as > compelling and controversial or you are wasting your time. > > So now let's look at the Conan story: the newsreader says the Conan > may be pushing the envelope (compelling) by officiating at a gay > marriage ceremony (controversial). That phrasing is so simple and > effective that it would be hard for a local news writer to rephrase it > without losing something. > > > -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
