The most telling part of this is who would not be included in that
presence: sports channels. Favorite quote from chairman Charlie Ergen:
"Sports programming may be 20% of the viewing on a day-to-day basis,
but it may be 50% of the cost that the consumer pays. I think that
there's a limit to where sports costs can go."

I think he's exactly right.

http://online.wsj.com/article/SB10001424052970204190704577024023586817992.html

EARNINGS | NOVEMBER 8, 2011
Dish in Talks for Internet TV
Satellite-TV Provider Also Posts Higher Profit but Subscriber Losses

By SAM SCHECHNER And MATT JARZEMSKY

Dish Network Corp. has approached several media companies about the
possibility of licensing their TV channels for use on a new pay-TV
service to be delivered over the Internet, rather than over Dish's
satellite system, according to people familiar with the discussions.

Dish Chairman Charlie Ergen has raised the idea with multiple media
companies as part of a broader effort to control rising programming
costs. The programming wouldn't include sports channels in its
most-basic tier of service, according to the people familiar with the
discussions. Sports channels are among the most expensive for cable
and satellite operators to carry.

In part, offering channels over the Internet could give Dish more
flexibility to exclude channels whose existing contracts with Dish
mandate that they appear on the satellite company's most-widely
distributed tiers of service.

To save money, the Dish service could also include an antenna to pick
up over-the-air broadcasts of major broadcast TV stations, rather than
paying them subscription fees, as many cable and satellite companies
now do, the people familiar with the discussions added.

The conversations around Dish's service are exploratory, and it is
unclear whether Dish will actively seek to launch the service, said
the people familiar with the talks. A spokesman for Dish declined to
comment on whether the company is pursuing any such service.

Meanwhile, Dish reported on Monday that it lost more video subscribers
than expected. Dish lost a net 111,000 subscribers, putting its
customer base at 13.9 million as of Sept. 30. The results trailed
those of rival DirecTV, which last week reported its best
third-quarter subscriber growth in seven years, helped by a National
Football League promotion.

At the same time Dish unveiled a one-time dividend of $2 a share and
reported a profit of $319.1 million, or 71 cents a share, up from $245
million, or 55 cents, a year earlier. Revenue rose 12% to $3.6
billion.

Dish's interest in a new Web-delivered programming service, which was
reported by the New York Post, comes as various companies in the
technology and media industries are exploring ways to put paid-TV on
the Internet. Google Inc., for instance, is considering launching a
paid-TV service in Kansas City, Mo., and Kansas City, Kan., as part of
a planned high-speed data network.

Last month, Dish itself launched a Blockbuster-brand video-streaming
service, following its acquisition of the video-rental chain's assets.
It also offers a suite of foreign channels to U.S. subscribers over
the Internet.

Dish's new discussions about a broader Internet-based service are
motivated in large by Mr. Ergen's desire to curb ever-growing bills it
pays each month for the right to carry channels—especially sports
channels, say the people familiar with the conversations about the new
service.

"Sports programming may be 20% of the viewing on a day-to-day basis,
but it may be 50% of the cost that the consumer pays," Mr. Ergen said
on a conference call Monday to discuss Dish's third-quarter results.
"I think that there's a limit to where sports costs can go."

—Mia Lamar contributed to this article.

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