Indie distributors like IFC, Mark Cuban's Magnolia and Roadside Attractions are finding that Oscar bait like "Margin Call" and "Melancholia" can make more money from cable on demand showings (at around $6.99 a pop--Magnolia gives its films 48 hours of access) than from the theatrical run--and in the case of "Margin Call," RA was able to get theatrical bookings from the likes of the AMC and Cinemark chains, who have traditionally refused to show any film airing on television day-and-date (Cuban just puts films in his Landmark chain and in indie art houses where most of their audience doesn't watch much television to begin with):
http://www.thewrap.com/movies/article/vod-rescue-how-one-format-saving-indie-film-33085 Of course, theatrical bookings are needed to get the big critics' reviews (and most of the reviews of "Melancholia" say the film should be seen on the big screen to be effective). -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
