On Mon, Jan 2, 2012 at 8:35 PM, Kevin M. <[email protected]> wrote:
> ... at least according to the NY Times. Their evidence seems to be > "Downton Abbey" and themed nights of programing. Neither seem related > to the pay-TV world to me, but whatever > > > http://www.nytimes.com/2012/01/02/business/media/pbs-shifts-tactics-to-reach-wider-audience.html?partner=rss&emc=rss > I think the evidence that PBS is targeting the premium cable audience primarily comes from the comments by a PBS VP (“Think of PBS and the local stations as premium television on the honors system,” said John Wilson, senior vice president and chief television programming executive at PBS) and a President of a local public station (“The thinking was that they had to up their game,” said Kliff Kuehl, president and chief executive of KCPT, a public television station in Kansas City, Mo. “That’s what we’ve evolved to — trying to give people that pay-TV moment.). In addition to Abbey, the other main example is Sherlock. What seems to be lacking is evidence that the targeting effort is working - other than increased ratings for Abbey and the male skew of Sherlock. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
