On Tue, Feb 7, 2012 at 3:05 PM, David Bruggeman <[email protected]> wrote:

> There's been a general tone to Chrysler's ads for a few months about how
> Detroit and Chrysler were both getting out of a long struggle/slump and are
> back to kick ass.  I believe one featured Mr. Suh of the Detroit Lions (I'm
> sure to butcher his first name), and maybe Eminem was involved with one at
> last year's Super Bowl (or at least his music).  The major differences
> here, IMO, are that the message went broader and the spokesman is much
> better known.  You still don't know it's for Chrsyler until the last few
> seconds.
>

IT does go back at least as far as last year's Super Bowl, with the Eminem
ad:   http://www.youtube.com/watch?v=hlJbqMv-HeQ

Which was also a very striking and powerful commercial. This year's was
even more powerful, but I think it also had more impact simply because
Detroit has come back even more.

I frankly don't blame the Republicans for being pissed, I thought the Clint
add was about as powerful an Obama commercial as I could ever hope for. The
things conservatives (and, not a few liberals) have been bashing the
president for over the last 2.5 years have paid off, and the corner is
being approached and about to be turned. If Apple had done a "Morning in
America" commercial in 1984 I certainly would have been bummed - nothing
illegal or immoral about it, just pissed that it would be so damn effective.

-- 
TV or Not TV .... The Smartest (TV) People!
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