On Mon, Mar 26, 2012 at 10:04 PM, Melissa P <[email protected]> wrote: > In fact, the only person who didn’t sing along was Melanie the frighteningly > tall Crystal Light executive, who seemed to be completely clueless as to the > lyrics. How can you not know the lyrics to “Under the Boardwalk”? In her > defense, she was probably too busy daydreaming up more absurd marketing > slogans like “Our brand personality is sassy!” and “It is literally a party > in a pack!”
In absolute mild defense, the brand managers I've met in my life speak like this 24/7. If you want to watch me slowly go insane, introduce me to a brand manager. Last month, Stephen Colbert did an entire seven-minute bit on Wheat Thins. As I wrote on Facebook at the time, "People who are not in the advertising industry, I can absolutely guarantee on my own life that the memo read in this clip is completely authentic, that people really do come up with psychotically-insane shit like this, and they get paid money to do so. This is why I never tell people I work in advertising, despite working in an ad agency." http://www.colbertnation.com/the-colbert-report-videos/409087/february-23-2012/wheat-thins-sponsortunity -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
