In the portable people meter era call letters are irrelevant. It is actual listening that counts. No more halo effects, no more impressing the survey taker with your faux NPR listening. Call letters these days are not important to the modern listener, unless the station deliberately brands with them.
On Apr 18, 2012, at 5:26 AM, Diner <[email protected]> wrote: Considering that there's a station called WIOQ just up the dial (Q102, a Top 40/CHR station), I wonder if choosing those call letters was a deliberate attempt to get the stations mixed up in Arbitron... or just carelessness. -Tim -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
