On Mon, Apr 23, 2012 at 11:18 AM, Bob in Jersey <[email protected]> wrote:
> It don't matter which platform you're looking at, everybody's numbers are
> down; some blame Idol, of course.
>
> A top researcher: “How many more people can be out smelling the roses this
> year?” Also, an ex-NBC brass admits to liking a certain AMC show.
>
> Bill Carter is on it, boss...
>
> http://goo.gl/WKny7

But Carter really isn't on it. He just throws out some numbers and
interviews TV executives who say they don't know what it means. And
since they don't know what it means they won't make any adjustments so
they will either hope the trends suddenly reverse themselves or their
product will continue to lose value until collapse becomes inevitable.

There seems to be a cognitive dissonance over the years. Each year
there are reports that ratings are down, especially for the money
demographics, and each May advertisers put up more upfront money to
provide the way for the current system to continue with radical
change.

-- 
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